One of the first things that catches your eye when discovering Morocco for the first time is undoubtedly its light. That light is so special. It brings life to this earth, wherever it goes. It is a source of creation for artists of yesterday and today, a source of inspiration that stimulates the senses. It is a source of movement and energy.
At the heart of this journey, light illuminates these unique, sensory and human experiences, which we bring back and keep with us forever: the light of a sunset, the memory of a singular floral pattern, the vision of a glowing cliff at the bottom of a valley, the sweet taste of a spice, a breeze that delicately touches your face, the echo of a melody, the meeting with a brilliant stranger. Morocco is filled with such experiences which leave a lasting impression on everyone who visits this wonderful land. Much more than another destination to tick off your bucket list, Morocco is a nation that breathes life, through its arts, its living culture, and its crafts.
From its pristine natural beauty to its intoxicating mix of Arab, Amazigh, French and other influences, and of course its unique architectural wonders, this land is guaranteed to amaze.
Over the kingdom of Morocco, it is the light that has the power to inspire and energise.